This game reminds people of GTA because the same people that made the original GTA, made this game. It has many similarities, but has its own style along with it.
The customization is the main thing that stands out in this game. Not only can you customize your character and car, but you can design clothes and music as well. With the cars, the designers took a page out of Grand Turismo, where you can unlock new car parts for you car to customize it even further.
As far as the gameplay, its fun but for a new person, it can be rather difficult. Reason I say that is, since its an MMO...you have to go up again the higher level people with perks loaded on both their body's and their guns. So to kill one, is a mission in itself.
Mission-wise, its kind of repetitive. A lot of capture and hold missions, or whatever...in which the opposing team will get called at the end. Many times youre out numbered by them, and since im speaking from experience from only playing the game less then 20 hours, I die rather quick lol
Good point about it tho if you are in a mission, you can call for backup and pray someone comes to help out lol.
I found a video on youtube ONCE, with a clan showing off all their cars...but I cant find it any more. Oh well....

Dunno if you can read the bumper sticker or not, but I made one saying
"Honk if your Horny" lol
And here is a simple custom graphic I made in-game:


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